Compare before asking
Lesson pages and a price-comparison section help visitors choose a starting point.
Surf school · Sri Lanka
Ashen Surf School
A surf holiday begins before the first wave.
A photography-led website connecting lessons, the family behind the school and a stay in Kabalana.
The homepage introduces the place and personality; the lesson page supports a more practical decision.
The context
What does the visitor need?
A visitor planning a surf trip needs more than a list of lessons. They need to understand their level, compare options and picture the people and place they will spend time with. The website brings those decisions together without losing the character of a family-run school.
Our approach
Design around the job to be done.
We used coastal colour, real school and accommodation photography, and clear routes into lessons, rentals, video sessions and the Surf House. Individual lesson pages explain the options, while the family page, journal and FAQs provide context for people making their first visit. Dedicated Russian and Sinhala landing pages complement the English website.
What we delivered
Details that make the experience useful.
See the whole stay
The Surf House gallery and location information connect accommodation with the surfing experience.
A personal next step
The enquiry tool prepares a message for the visitor to review and send. It is not an automated booking or payment engine.
The visitor journey
From interest to the next step.
One way visitors can move through the website.
- Discover Kabalana
- Choose a lesson
- Compare practical details
- Send an enquiry
Across screen sizes
One website. Room for every screen.
The same page at three viewport sizes. Select any screen to explore the detail.
Designed for the next step
The right starting point for a day by the sea.
Lessons, board rentals, accommodation and other experiences share one enquiry form. Visitors choose their interest, date and group size, then open a WhatsApp draft they review and send themselves. The school confirms availability, arrangements and price directly.
The delivered result
A clearer, connected experience.
The website gives the school one place to explain its lessons, introduce the family and show the accommodation, with a clear path from exploring the options to preparing an enquiry.
Client feedback
In the client’s words.
“we have seen a significant improvement in bookings on our website since he worked on it”
“We had a very positive experience with Maroon Frog Digital Marketing.. Mr.Ammar has made our Ashen Surf School website very well..”
Excerpts from public Google reviews. Booking improvement is reported by the client, not an independently audited result or a measured growth percentage.